A CUTTING-EDGE TOOL DEVELOPED BY EM MICROELECTRONIC

Move into a new era with em_echo. The NFC-RAIN identification system has been designed for manufacturers and brands to revolutionise the world of production, logistics and distribution by expanding product visibility beyond the point of sale. Combining high performance with simplicity, this new microchip redefines the norms for manufacturing, stock management, and large and small-scale goods control. This technology is in place at every stage in the lifespan of a product and, due to its versatility, it opens up new possibilities for those in the marketing and advertising sectors. Tracking, recording, authenticating and communicating key actions, even after the sale has taken place, are now much simpler due to the unique system which enhances real-time management and business.

Introducing world’s premier NFC-RAIN protocols combination

WIDE RANGE OF APPLICATIONS

The technology behind em_echo has been designed and developed in response to industrial constraints in terms of management and data collection, and can be applied to a wide range of industries. It is discreet and efficient, and can be easily incorporated into a wide variety of products, in areas as varied and demanding as the luxury market, alcohol and spirits, and the pharmaceutical industry.

From factory
to the consumer

Em_echo technology plays a leading role in distribution and product marketing by opening up new ways of creating customer loyalty (digital markets, advanced customer support). It offers rapid identification functions, reading over extended distances and access to products which are able to meet the most demanding needs of industrial logistics.

The real revolution is when it is combined with the NFC protocol, which enables companies to save time and optimise their sales objectives. Through its dynamic memory with re-rewritable zones, the user experience now goes beyond the point of sale. Certain data can be ‘masked’ by the ‘untraceable’ function, which means that the customer’s privacy can be guaranteed after the product has been purchased.

Em_echo technology is connected and smart, meaning that millions of items can be linked to the Internet of Things (IOT). It can be used in all kinds of retail businesses, regardless of their size and structure. Small retail businesses which either do not have the money or are unable to invest sufficiently to benefit from the advantages of Rain RFID technology and its specialised infrastructure can still interact with the identification system using the NFC communication function of their smartphones.