Benefits to consumers
The addition of powerful NFC web authentication capabilities, along with the significant improvement in user experience provided by NFC Type-5, offer the possibility to the consumer to authenticate the product and its distribution channel. Moreover, the interaction with the product before, during or after purchase, in-store or at home offers a consistent consumer experience, regardless of the channel.
Benefits to brands and retailers
The combination of NFC with RAIN RFID in a single chip makes a powerful all-in-one tool for supply chain management, consumer engagement, and product authentication, offering the possibility to manage the distribution channels and fight the black and grey market. The consumer can verify the authenticity of the purchased product, while the retailer can verify the authenticity of the returned product.
em|echo-V single chip, shared memory combination of RAIN RFID and NFC allows for simple upgrades of existing RAIN RFID installation using the existing infrastructure, with very small effort. Brands and retailers can implement powerful analytics for the consumer interaction with the product both in-store and at home and facilitate after-sales service, support, upselling and cross-selling.
Benefits to inlay and label manufacturers
em|echo-V single chip, shared memory chip allows the production of combined RAIN RFID – NFC labels in one-step assembly. Encoding can also be performed in one step, via either one of the two communication interfaces, dramatically reducing the overall manufacturing and encoding cost, while offering full flexibility for backwards compatibility with already deployed infrastructure.