A REVOLUTION FOR RETAIL BUSINESS

The distribution sector is developing at the same rate as technological innovations. To stay competitive, retailers must understand the evolution in shopping habits and the demands of their target market. This knowledge can then be applied to create meaningful user experiences in physical and digital environments (generating electronic warranty certificates at POS, digital marketing, etc.).

More informations about A REVOLUTION FOR RETAIL BUSINESS

Retail

In the light of these new challenges, em_echo technology should be perceived as an efficient tool which provides extraordinary levels of control on all types of items or goods. Visibility and traceability are the essential foundations of product connectivity (internet of things/IoT), so em_echo technology makes it possible to optimise the manufacturers’ overall performance with the aim of improving the customer experience, both in and out of the store, at the end of the product journey.

The em_echo microchips are also effective ways of preventing store theft, a considerable source of loss for retailers, and will also enable them to minimise the potential for error by eliminating the barcode-scanning stage during in-store stock-taking.

  • Optimise stock management
  • Avoid stock depletion with stock-taking carried out in real time
  • Encourage self-service
  • Prevent losses – Unique product number down to the item level
  • Simplify the administration of returns
  • Reinforce security
  • Check product authenticity
  • Foster personalised customer service
  • Develop digital promotion
  • Analyse customer habits
  • Study consumption patterns
Product identification

Product identification

The em_echo device can be read from the majority of packaging. It is affixed to products at the production stage, improving the effectiveness of the supply chain by reducing errors and optimising the tracking of merchandise beyond the point of sale. And because it provides better visibility of actual product flow, em_echo technology is also a primary tool in tackling the black and grey markets. Theft, fraud, counterfeiting, etc., are combated more effectively than through current tracking systems based on barcodes with a unique code, such as the EAN-13/UPC, which identifies the type of item rather than the item itself.

Inventory management

Inventory management

With em_echo technology, human intervention and manpower costs can be significantly reduced thanks to the real-time management of warehouse stock, and simplified checking of goods received, of inventory and of placement in the store. Infrastructure costs for the adoption of this new technology Rain RFID reader can be quickly absorbed due to the significant reduction in treatment times for these operations. At the same time, precision would be greatly increased.

Logistic management

Logistic management

Production control and goods deliveries are made easier with em_echo technology’s unique numbering system. The system enables real-time identification of batches and products with a granularity going down to the single unit, providing a comprehensive overview and optimal stock management. The system therefore offers significant time savings and better control over logistics.

Product information

Product information

The em_echo system has a dynamic memory. Not only can it get information on the products identified, it is also able to add new digital information at any time which can then be read via digital devices. In addition to these properties, the ‘untraceable’ function allows certain information to be masked at any time, and over any distance, in accordance with European personal privacy legislation.

Proof of purchase

Proof of purchase

Located on the product itself, the em_echo microchip can generate a certificate of purchase which is automatically shared between the various parties participating in the sales process. This function makes it possible to gain increased transparency in the product journey, and assists in strengthening the security and authenticity of goods.

One-to-one relationship

One-to-one relationship

The em_echo system can gather information on every customer’s profile, expectations and needs. This means that brands can specifically create uniquely personalised promotions and offers with a view to increasing turnover. The implementation of one-to-one marketing techniques and personal approaches originated by em_echo technology will strengthen customer relations and learning as well as create customer loyalty.

Main features

Logistics
& customer
experience

Per-item level communication
  • Per-item level communication
  • Inventory/batch management
Product specification
  • Product specification
  • Traceability
  • Authenticity
  • Localisation
Product availability
  • Product availability
  • Provisionning and restocking
  • Statistics (best selling)
  • Immediate inventory
One to one relationship
  • One-to-one relationship
  • Direct communication
  • Marketing & Advertising

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